Discusses advertising strategies for the 2026 Winter Olympics, focusing on media fragmentation, creator usage, and measuring the ROI of marketing campaigns.
Discusses advertising strategies for the 2026 Winter Olympics, focusing on media fragmentation, creator usage, and measuring the ROI of marketing campaigns.
Lowe's VP of brand marketing discusses their sports partnership with Lionel Messi and the methodologies used for determining sponsorship valuation and brand impact.
Discusses the advertising opportunities in soccer, focusing on data-driven marketing strategies and effective sponsorship approaches for domestic and global leagues.