Analyzes 2026 Winter Olympics advertising, focusing on media fragmentation, creator usage, and the ROI of major event marketing campaigns.
Analyzes 2026 Winter Olympics advertising, focusing on media fragmentation, creator usage, and the ROI of major event marketing campaigns.
Lowe’s VP of Brand Marketing discusses their partnership with Lionel Messi and the methodologies used to value sports sponsorships and determine ROI.
Explores the advertising opportunity in soccer, from World Cup storytelling to domestic leagues, and how to use data to optimize marketing ROI.