Stylist Courtney Mays discusses the business of dressing NBA stars, athlete branding, and the intersection of luxury fashion and sports marketing.
Stylist Courtney Mays discusses the business of dressing NBA stars, athlete branding, and the intersection of luxury fashion and sports marketing.
Abercrombie & Fitch's CMO breaks down their strategic partnership with the NFL and how sports culture influences consumer trends.
Dan Crosby discusses the turnaround of BioSteel, focusing on the role of athlete partnerships and the sustainability of sports-centric business models.