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A full-house discussion on building brand vs. direct growth, influencer strategies, and comparing partnership ads with traditional advertising formats.

Source: E050: Tecovasgate: Is This Growth Marketing? Plus Product Expansion, AI in Growth Measurement & More on Marketing Operators.

Top episodes

1. 1. E050: Tecovasgate: Is This Growth Marketing? Plus Product Expansion, AI in Growth Measurement & More

   Marketing Operators

   A full-house discussion on building brand vs. direct growth, influencer strategies, and comparing partnership ads with traditional advertising formats.

2. 2. New Product Launch Strategy, Net New Reach on Meta, and Big Partnership Swings

   Marketing Operators

   The team discusses product launch tactics, finding new reach via Meta, and the strategic value of big brand partnerships and influencer collaborations.

3. 3. How to Get New Reach on Meta: Tactics & Data for Ecommerce Marketing

   Marketing Operators

   Detailed look into Meta tactics, comparing traditional ads with partnership-driven sponsored content to drive new reach in ecommerce.

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