Spending Power Model

Answer

Luke Austin breaks down the four interlocked proprietary models used at CTC, including a deep dive into the Spending Power Model.

Source: The Modeling System That Powers 30%+ Revenue Growth on Ecommerce Playbook.

Top episodes

1. 1. The Modeling System That Powers 30%+ Revenue Growth

   Ecommerce Playbook

   Luke Austin breaks down the four interlocked proprietary models used at CTC, including a deep dive into the Spending Power Model.

2. 2. How We Forecast $4B in GMV to 3% Accuracy

   Ecommerce Playbook

   An overview of the CTC operating model for predictable profit, highlighting the Spending Power (AMER) model as a core component.

3. 3. Understanding Spend vs. aMER, and Spending Power

   Ecommerce Playbook

   Richard Gaffin and Luke Austin discuss how the Spend & aMER (Spending Power) model reveals a brand's scaling potential.

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