Covers the T-shaped marketer concept, exploring the balance between broad marketing foundations and deep channel specialization.
Covers the T-shaped marketer concept, exploring the balance between broad marketing foundations and deep channel specialization.
Discussion with author David Epstein on why generalists often triumph in a world that increasingly demands and rewards specialization.
Explores the five phases of 'niche-hopping' and the business benefits of committing to a single specialized area.