Social Shopping

Answer

The Fresh Market's CMO Kevin Miller explains how the brand uses shoppable video to engage e-commerce superusers.

Source: The Fresh Market Uses Shoppable Video to Engage E-Commerce 'Superusers' on Total Retail Talks.

Top episodes

1. 1. The Fresh Market Uses Shoppable Video to Engage E-Commerce 'Superusers'

   Total Retail Talks

   The Fresh Market's CMO Kevin Miller explains how the brand uses shoppable video to engage e-commerce superusers.

2. 2. The Rise of Social Commerce

   Total Retail Talks

   An interview exploring the rise of social commerce and the implementation of purchase buttons on social media platforms.

3. 3. AP x Swatch x Mass Brand Psychosis

   Future Commerce

   A deep dive into how social media hype and community speculation (mass brand psychosis) drive high-speed retail spectacles.

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