Social Shopping

Answer

The Fresh Market's CMO explains how the grocery retailer uses shoppable video and live commerce to drive digital engagement.

Source: The Fresh Market Uses Shoppable Video to Engage E-Commerce 'Superusers' on Total Retail Talks.

Top episodes

1. 1. The Fresh Market Uses Shoppable Video to Engage E-Commerce 'Superusers'

   Total Retail Talks

   The Fresh Market's CMO explains how the grocery retailer uses shoppable video and live commerce to drive digital engagement.

2. 2. "There's Always Money in the Banana Stand"

   Future Commerce

   The hosts discuss the intersection of retail giants like Walmart and Target with social ad platforms like Facebook and the implications of segmented targeting.

3. 3. The Rise of Social Commerce

   Total Retail Talks

   An exploration of the early rise of social commerce, focusing on Twitter's native purchasing tools and retailer operations.

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