Explores the emergence of social commerce, specifically focusing on Twitter's early integration of shopping features and its impact on retail strategy.
Explores the emergence of social commerce, specifically focusing on Twitter's early integration of shopping features and its impact on retail strategy.
Discusses how The Fresh Market utilizes shoppable video and live commerce to engage digital-native consumers and drive e-commerce growth.
Covers retail giants like Walmart and Target, and explores how Facebook's social ad targeting affects the shopping experience and consumer ethics.