Matt Hollingsworth joins to discuss why social proof is a critical reputation multiplier and how to use UGC to scale brand retention.
Matt Hollingsworth joins to discuss why social proof is a critical reputation multiplier and how to use UGC to scale brand retention.
Dr. Robert Cialdini, the father of persuasion science, explains how to use social proof and influence to grow an ecommerce brand.
Alex Hormozi explains why showing proof (testimonials and volume) is more effective than making promises in sales and marketing.