Social Proof Building

Answer

Jaclyn Johnson discusses how OUAI reached a $300M valuation by leveraging customer comments as a primary social proof and marketing engine.

Source: There’s Millions to Be Made In The Comment Section on Shopify Masters.

Top episodes

1. 1. There’s Millions to Be Made In The Comment Section

   Shopify Masters

   Jaclyn Johnson discusses how OUAI reached a $300M valuation by leveraging customer comments as a primary social proof and marketing engine.

2. 2. S16 E3: The Step by Step DTC Build Playbook

   Limited Supply

   Nik Sharma and David Perell break down a DTC build playbook, emphasizing the use of 'brag bars' and landing page social proof to validate brands.

3. 3. S7 E9: Crush Your CRO with These 20 Elite Tips

   Limited Supply

   Nik and Moiz share 20 elite tips for improving conversion rates, with a heavy emphasis on the placement and visibility of social proof.

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