Social Media Platform Selection

Answer

Ben Leonard discusses how ecommerce brands can identify where their target audience lives online and which specific social media channels to prioritize for growth.

Source: Acquiring Customers - Get Social on Your Social Channels! on Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners.

Top episodes

1. 1. Acquiring Customers - Get Social on Your Social Channels!

   Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

   Ben Leonard discusses how ecommerce brands can identify where their target audience lives online and which specific social media channels to prioritize for growth.

2. 2. The Content Strategy You Need To Reach Millions of Engagements

   Shopify Masters

   TikTok star Timm Chiusano shares a blueprint for social media strategy, focusing on experimentation and data-driven decision-making across platforms.

3. 3. TikTok Shutdown: "Platforms Represent Both Opportunities and Risk" (feat BK Beauty)

   Future Commerce

   BK Beauty founders discuss platform risk and the implications of relying on specific social channels like TikTok for ecommerce growth.

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