Social Media Monitoring

Answer

Lauren Kleinman of Dreamday discusses PR strategies including media monitoring and tracking brand mentions and sentiment.

Source: The PR Playbook from DTC Companies' Favorite Agency on Shopify Masters.

Top episodes

1. 1. The PR Playbook from DTC Companies' Favorite Agency

   Shopify Masters

   Lauren Kleinman of Dreamday discusses PR strategies including media monitoring and tracking brand mentions and sentiment.

2. 2. What It Takes To Build Community on Social Media in 2024

   Shopify Masters

   Liah Yoo explains how social listening and monitoring online conversations help build and maintain community on social media.

3. 3. The 4 Pillars of PacSun’s Winning Social Strategy

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   PacSun's Social Media Manager discusses their strategy, emphasizing social listening as a pillar for staying authentic and relevant.

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