Catherine Lockhart of Shelter Skin discusses building a brand through TikTok virality, in-house manufacturing, and integrating social media with e-commerce.
Catherine Lockhart of Shelter Skin discusses building a brand through TikTok virality, in-house manufacturing, and integrating social media with e-commerce.
Yifat Baror discusses the evolution from social 'likes' to 'buys,' exploring how brands can successfully integrate social commerce into their marketing stack.
South Van Der Lee explains how she uses Instagram to connect with customers and drive sales for her luxury knitwear brand, GOGO Sweaters.