Social Media For Beauty Brands

Answer

Analysts discuss beauty retail strategies, specifically how TikTok is transforming brand discovery and the path to purchase for cosmetics.

Source: Meet the New Beauty Counter | Reimagining Retail on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Meet the New Beauty Counter | Reimagining Retail

   Behind the Numbers: an EMARKETER Podcast

   Analysts discuss beauty retail strategies, specifically how TikTok is transforming brand discovery and the path to purchase for cosmetics.

2. 2. What’s New in the World of Beauty and Wellness?

   Retail Remix

   Yuriy Boykiv of Front Row discusses growth opportunities in beauty and wellness, focusing on social commerce and influencer marketing.

3. 3. BK Beauty Doubles Down on TikTok Shop

   Ecommerce Conversations

   A case study on BK Beauty's success using TikTok Shop and social media to drive DTC growth and brand advocacy.

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