Social Commerce Strategy

Answer

Explores how AI and evolving platform features are turning social media into a primary retail channel with authentic content and creator storefronts.

Source: How Social Commerce Became a Real Retail Channel as AI Shapes How People Buy | Reimagining Retail on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. How Social Commerce Became a Real Retail Channel as AI Shapes How People Buy | Reimagining Retail

   Behind the Numbers: an EMARKETER Podcast

   Explores how AI and evolving platform features are turning social media into a primary retail channel with authentic content and creator storefronts.

2. 2. From Likes to Buys The Rise of Social Commerce - with Yifat Baror

   eCommerce Marketing Podcast

   Yifat Baror discusses the rise of social commerce, shifting purchasing habits, and how to integrate sales strategies directly into social platforms.

3. 3. How VICI Shaped the Future of the ‘Instagram Brand’

   Retail Remix

   VICI co-founder Aimee Dudum Colorado explains the strategy behind building a successful Instagram-first brand and the nuances of modern social selling.

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