Social Commerce Roi

Answer

Explores how TikTok Shop is reshaping the retail funnel, focusing on the creator economy, attention economy, and measuring ROI in social commerce.

Source: TikTok Shop Is Reshaping the Funnel With Matt Rosenfeld - Episode 442 on Ecommerce Braintrust.

Top episodes

1. 1. TikTok Shop Is Reshaping the Funnel With Matt Rosenfeld - Episode 442

   Ecommerce Braintrust

   Explores how TikTok Shop is reshaping the retail funnel, focusing on the creator economy, attention economy, and measuring ROI in social commerce.

2. 2. How Social Commerce Became a Real Retail Channel as AI Shapes How People Buy | Reimagining Retail

   Behind the Numbers: an EMARKETER Podcast

   A forward-looking look at how AI and social platforms have solidified social commerce as a legitimate retail channel with authentic content strategies.

3. 3. Influencer Marketing and the Evolution of Social Commerce

   Retail Remix

   Defines social commerce as in-platform sales and dives into influencer marketing strategies and measuring the ROI of social partnerships.

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