Explores the multi-billion-dollar social commerce landscape, identifying growth areas and strategy gaps for brands and retailers.
Explores the multi-billion-dollar social commerce landscape, identifying growth areas and strategy gaps for brands and retailers.
Addresses the complexity of the expanding ecommerce universe and how brands can manage various digital channels for discovery and conversion.
Yifat Baror discusses the evolution of social commerce, shifting consumer behaviors, and how to integrate sales strategies into social platforms.