Social Commerce Impact

Answer

Explores how social commerce transitioned into a legitimate retail channel and the role of AI in shaping consumer purchasing habits.

Source: How Social Commerce Became a Real Retail Channel as AI Shapes How People Buy | Reimagining Retail on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. How Social Commerce Became a Real Retail Channel as AI Shapes How People Buy | Reimagining Retail

   Behind the Numbers: an EMARKETER Podcast

   Explores how social commerce transitioned into a legitimate retail channel and the role of AI in shaping consumer purchasing habits.

2. 2. How Whatnot is pushing social commerce forward amid TikTok's uncertain future

   Modern Retail Podcast

   Analyzes the current state of social commerce through the lens of Whatnot and the competitive landscape including TikTok.

3. 3. From Likes to Buys The Rise of Social Commerce - with Yifat Baror

   eCommerce Marketing Podcast

   Traces the transition from social media engagement ('likes') to direct purchases ('buys'), covering essential consumer behavior shifts.

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