Explores the transformation of social platforms into major retail channels and the evolving role of creators and AI in commerce.
Explores the transformation of social platforms into major retail channels and the evolving role of creators and AI in commerce.
Brand leaders discuss lessons in social commerce, focusing on content marketing, influencer engagement, and community building.
Yifat Baror discusses the transition 'from likes to buys' and how brands can leverage the rise of social commerce.