Alex Beller of Postscript discusses the evolution of SMS marketing into a primary revenue channel and the shift toward conversational commerce.
Alex Beller of Postscript discusses the evolution of SMS marketing into a primary revenue channel and the shift toward conversational commerce.
This episode focuses on driving eCommerce growth through SMS, covering legal compliance, personalization, and future industry trends.
Matt Markoff shares SMS marketing case studies, discussing performance metrics like 98% open rates and strategies for driving sales.