An interview with the co-founder of Postscript about driving growth and customer retention using SMS marketing and 'Text Commerce'.
An interview with the co-founder of Postscript about driving growth and customer retention using SMS marketing and 'Text Commerce'.
Gabe Goldstein from Yotpo discusses building an effective SMS marketing channel and its impact on customer loyalty and CLTV.
Explores why retention is the new acquisition, specifically detailing how SMS can be used to remind customers about loyalty programs.