Matt Markoff discusses SMS marketing case studies, focusing on high open rates, ROI measurement, and the specific role of automation in campaigns.
Matt Markoff discusses SMS marketing case studies, focusing on high open rates, ROI measurement, and the specific role of automation in campaigns.
Explores conversational commerce and how to shift SMS from simple broadcast tools into two-way engagement channels.
Sophie Baer from Win Brand Group shares insights on SMS list building, compliance, and leveraging automation for customer retention.