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The hosts discuss the future of retention marketing in 2027, focusing on AI-driven allocation decisions and TikTok creator trends.

Source: Two 2027 DTC Shifts: AI Retention Marketing & TikTok Creator Burnout on Marketing Operators.

Top episodes

1. 1. Two 2027 DTC Shifts: AI Retention Marketing & TikTok Creator Burnout

   Marketing Operators

   The hosts discuss the future of retention marketing in 2027, focusing on AI-driven allocation decisions and TikTok creator trends.

2. 2. Haus CMO Reveals the Incrementality Index Behind Smarter ROAS Calls

   Marketing Operators

   Haus CMO Olivia Kory joins the show to discuss whether algorithms can allocate ad budgets better than human media buyers.

3. 3. E038: Is AppLovin Living Up To The Hype & How We're Scaling Creative Partnerships

   Marketing Operators

   An exploration of AppLovin as an emerging ad channel and how brands are scaling creative partnerships in the current DTC climate.

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