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Krista Dalton, CMO of Tecovas, discusses reporting, merchandising, and growing the western-wear brand across digital and physical retail footprints.

Source: E057: Inside Tecovas: Reporting, Merchandising & Growing the Brand with CMO Krista Dalton on Marketing Operators.

Top episodes

1. 1. E057: Inside Tecovas: Reporting, Merchandising & Growing the Brand with CMO Krista Dalton

   Marketing Operators

   Krista Dalton, CMO of Tecovas, discusses reporting, merchandising, and growing the western-wear brand across digital and physical retail footprints.

2. 2. E064: Does Conversion Rate Matter? Dylan Ander on CRO Best Practices & Smarter Web Analytics

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   Dylan Ander of Heatmap.com joins the show to discuss CRO best practices, smarter web analytics, and why conversion rate alone can be misleading.

3. 3. E060: Go-To-Market Strategy: How 9-Figure Brands Plan, Execute, and Post-Mortem Product Launches

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   A deep dive into how 9-figure brands plan and execute product launches, from the initial brief to post-mortem analysis.

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