Sku Rationalization

Answer

Mark and Ian discuss the 80/20 rule in ecommerce, explaining how reducing SKU complexity can improve cash flow and overall brand performance.

Source: Ecommerce: The 80:20 Product Rule on Ecommerce: The Hammersley Brothers.

Top episodes

1. 1. Ecommerce: The 80:20 Product Rule

   Ecommerce: The Hammersley Brothers

   Mark and Ian discuss the 80/20 rule in ecommerce, explaining how reducing SKU complexity can improve cash flow and overall brand performance.

2. 2. How to Create a Product From Prototype to Launch: Operators Build (E2)

   OPERATORS

   9-figure operators discuss the product development process, including the strategy and rationale behind determining the optimal number of SKUs for a new launch.

3. 3. How Bobbie's brand playbook led to landing Cardi B

   Modern Retail Podcast

   Kim Chappell discusses Bobbie's brand playbook, including a detailed SKU-level review process to optimize a product catalog for performance.

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