Sku Optimization

Answer

Mark and Ian discuss the 80/20 rule in ecommerce, focusing on how a small number of SKUs drive most revenue and the importance of inventory optimization.

Source: Ecommerce: The 80:20 Product Rule on Ecommerce: The Hammersley Brothers.

Top episodes

1. 1. Ecommerce: The 80:20 Product Rule

   Ecommerce: The Hammersley Brothers

   Mark and Ian discuss the 80/20 rule in ecommerce, focusing on how a small number of SKUs drive most revenue and the importance of inventory optimization.

2. 2. Product Innovation Deep Dive: How to Develop a Best-Selling SKU → Kunle Campbell

   2X eCommerce Podcast

   A deep dive into product innovation and managing SKU counts to avoid brand dilution and operational complexity while focusing on best-sellers.

3. 3. The New Playbook for Scaling Health & Wellness eCommerce Brands in 2024 → Kunle Campbell

   2X eCommerce Podcast

   Learn the 'SKU curl' strategy: analyzing sales velocity and loss leaders to trim your catalog and focus on high-performing products for 2024.

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