Sku Expansion

Answer

Operators from Simple Modern and Ridge discuss the product development process, focusing on SKU strategy and the rationale for expanding or limiting product variations.

Source: How to Create a Product From Prototype to Launch: Operators Build (E2) on OPERATORS.

Top episodes

1. 1. How to Create a Product From Prototype to Launch: Operators Build (E2)

   OPERATORS

   Operators from Simple Modern and Ridge discuss the product development process, focusing on SKU strategy and the rationale for expanding or limiting product variations.

2. 2. T-shirt Seller on Licensing, Drop-shipping, More

   Ecommerce Conversations

   Kevin Stecko of 80sTees discusses the complexities of managing 120,000 SKUs, licensing, and the design pipeline required for massive product expansion.

3. 3. Dr Martens: Durability Isn't an Engineering Problem, it's a Business Model Problem.

   Ecommerce On Tap

   A look into Dr. Martens' growth strategy, exploring how they use product expansion (adding new shoe categories and styles) to drive business growth.

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