A deep dive with an ex-Shopify product leader on running strategic promotions that convert without destroying profit margins.
A deep dive with an ex-Shopify product leader on running strategic promotions that convert without destroying profit margins.
Nik Sharma discusses what's underrated and overrated in 2025, specifically looking at how offers and deals across all products drive conversion.
A case study on Artet, discussing purchase friction and mentions of sitewide testing/promotions to increase profit per visitor.