Explores whether to run a 'Not Prime Day' sale, specifically identifying sitewide discounts as the easiest strategy and discussing shopper behavior during major events.
Explores whether to run a 'Not Prime Day' sale, specifically identifying sitewide discounts as the easiest strategy and discussing shopper behavior during major events.
Ex-Shopify product leader Daniel Patricio discusses strategic promotions that convert without killing margins, focusing on high-impact storefront tactics.
A deep dive into the technical and strategic execution of a promotional event from start to finish, covering multi-channel integration.