Explores Meta's 'Andromeda' project and the evolving role of AI in ad creative and signal processing for performance marketing.
Explores Meta's 'Andromeda' project and the evolving role of AI in ad creative and signal processing for performance marketing.
Tactical discussion on Meta's latest updates, incremental attribution, and using performance creative to drive better platform signals.
Covers AppLovin as an emerging ad channel, focusing on its algorithm and how to scale creative through performance data.