Signal Engineering

Answer

Connor MacDonald and Connor Rolain discuss hiring creative directors and systems for scaling, including a specific breakdown of signals needed for channel expansion.

Source: The Performance Creative Director Hire: Operator vs. Ideator on Marketing Operators.

Top episodes

1. 1. The Performance Creative Director Hire: Operator vs. Ideator

   Marketing Operators

   Connor MacDonald and Connor Rolain discuss hiring creative directors and systems for scaling, including a specific breakdown of signals needed for channel expansion.

2. 2. E053: Our Takes on Saratoga's Viral Moment, Meta's Andromeda & AI's Role in Ad Creative

   Marketing Operators

   A breakdown of recent viral marketing moments, Meta's Andromeda update, and how AI-driven signals are changing the landscape of digital advertising.

3. 3. 034: How To Launch New Channels and Identify Incremental Value In Your Ad Spend

   Marketing Operators

   The hosts share playbooks for launching new channels and establishing measurement frameworks to identify the incremental value of marketing spend.

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