Signal Engineering

Answer

Haus CMO Olivia Kory discusses using an incrementality index and algorithms to automate ad budget allocation and signal channel expansion.

Source: Haus CMO Reveals the Incrementality Index Behind Smarter ROAS Calls on Marketing Operators.

Top episodes

1. 1. Haus CMO Reveals the Incrementality Index Behind Smarter ROAS Calls

   Marketing Operators

   Haus CMO Olivia Kory discusses using an incrementality index and algorithms to automate ad budget allocation and signal channel expansion.

2. 2. E051: Why Meta Purchase Conversion Isn’t Enough - Rethinking Ad Optimization for Incremental Growth

   Marketing Operators

   Explores why Meta purchase conversion isn't enough and how to rethink ad optimization for incremental growth as platform algorithms evolve.

3. 3. The Performance Creative Director Hire: Operator vs. Ideator

   Marketing Operators

   Covers hiring a Performance Creative Director and building flywheels for creative testing and channel expansion signals.

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