Showroom Strategy

Answer

M.M.LaFleur CEO Sarah LaFleur discusses the brand's pivot and the specific role of showrooms versus ground-floor retail in their growth strategy.

Source: 'There were multiple times I thought maybe we won't make it': M.M.LaFleur CEO Sarah LaFleur on the women's wear brand's new store strategy on Modern Retail Podcast.

Top episodes

1. 1. 'There were multiple times I thought maybe we won't make it': M.M.LaFleur CEO Sarah LaFleur on the women's wear brand's new store strategy

   Modern Retail Podcast

   M.M.LaFleur CEO Sarah LaFleur discusses the brand's pivot and the specific role of showrooms versus ground-floor retail in their growth strategy.

2. 2. "Don't Underestimate What Can Happen in Just 1 Year"

   Future Commerce

   Future Commerce predicts the evolution of flagship retail into a true showroom model, examining why brands are moving toward inventory-free physical spaces.

3. 3. "Real Estate as a Luxury Impulse Purchase"

   Future Commerce

   Explores the rise of showroom-only retail spaces where customers view products in-store but purchase digitally, framed as part of a luxury impulse strategy.

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