Will Leach, a behavioral research expert, explains how to use consumer psychology and mindstate research to influence DTC purchasing decisions.
Will Leach, a behavioral research expert, explains how to use consumer psychology and mindstate research to influence DTC purchasing decisions.
Jim Cockrum explores the psychology of 'irrational' shoppers on Amazon and how sellers can capitalize on speed and convenience-driven behaviors.
Anthony Lee discusses behavioral purchasing, explaining how the human brain integrates emotion and logic during the shopping process.