Shopper Psychology

Answer

Will Leach discusses behavioral research and identifying the unconscious factors driving consumer behavior and DTC e-commerce success.

Source: Marketing to Mindstates: Behavior Design for DTC eCommerce With Will Leach on Up Arrow Podcast.

Top episodes

1. 1. Marketing to Mindstates: Behavior Design for DTC eCommerce With Will Leach

   Up Arrow Podcast

   Will Leach discusses behavioral research and identifying the unconscious factors driving consumer behavior and DTC e-commerce success.

2. 2. #801: Millions of "irrational" shoppers on Amazon represent huge opportunity

   Silent Sales Machine Radio

   Jim Cockrum explores the psychology of 'irrational' shoppers on Amazon and the huge opportunities they represent for sellers.

3. 3. Beyond Standard Listing Optimisation On Amazon - Behavioural Purchasing

   Seller Sessions

   Anthony Lee explains how consumer decisions are made using both emotional and logical processing in online shopping.

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