Liraz Margalit, a Web Psychologist, discusses the integration of cognitive psychology and behavioral economics to analyze online consumer behavior.
Liraz Margalit, a Web Psychologist, discusses the integration of cognitive psychology and behavioral economics to analyze online consumer behavior.
Will Leach explains the unconscious factors and 'mindstates' that drive consumer behavior and how brands can use behavioral research.
Stanford professor Dr. BJ Fogg explains his behavior model and how technology can be used to change and influence consumer purchasing behavior.