Will Leach, a behavioral research expert, explains how to use psychology to identify subconscious factors driving DTC consumer behavior and purchasing decisions.
Will Leach, a behavioral research expert, explains how to use psychology to identify subconscious factors driving DTC consumer behavior and purchasing decisions.
Explores the psychology of 'irrational' Amazon shoppers and how understanding their desire for convenience over price creates massive opportunities for sellers.
Goes beyond basic listing optimization to explore behavioral purchasing and how consumers integrate emotion and logic when making buying decisions.