Shopper Marketing Strategies

Answer

Focuses on retail media as a direct-to-shopper channel and how brands use it to influence buying decisions.

Source: “Retail Media is a Direct Channel to the Shopper” (Feat. Kiri Masters, Acadia) on Future Commerce.

Top episodes

1. 1. “Retail Media is a Direct Channel to the Shopper” (Feat. Kiri Masters, Acadia)

   Future Commerce

   Focuses on retail media as a direct-to-shopper channel and how brands use it to influence buying decisions.

2. 2. How Tech Can Enhance In-Store Merchandising, Personalization and Service

   Retail Remix

   Explores enhancing in-store merchandising, personalization, and technology to improve the shopper experience.

3. 3. Shopping Center Marketing: Retail’s Most Expensive Gym Membership?

   Retail Remix

   Analyzes marketing tactics within shopping centers, including digital and physical strategies to capture shopper attention.

← Search again on AskThePods