Shopper Marketing

Answer

EMARKETER analyst Sarah Marzano discusses the evolution of retail media and the critical role of shopper behavior analytics in physical stores.

Source: The In-Store Unlock: Retail Media's Next Stage | Behind the Numbers Special Edition on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. The In-Store Unlock: Retail Media's Next Stage | Behind the Numbers Special Edition

   Behind the Numbers: an EMARKETER Podcast

   EMARKETER analyst Sarah Marzano discusses the evolution of retail media and the critical role of shopper behavior analytics in physical stores.

2. 2. Retail Media In Your Ears: Inside Dollar General's 21,000-Store Audio Network

   Future Commerce

   Austin Leonard of Dollar General Media Network explains how the retailer uses in-store audio networks as a shopper marketing and advertising channel.

3. 3. Introducing the ENDCAP Awards with Chris Perry of firstmovr - Episode 375

   Ecommerce Braintrust

   Chris Perry discusses the ENDCAP awards, focusing on U.S. markets, digital merchandising, and shopper-centric marketing strategies.

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