Shopper Marketing

Answer

A 2024 conversation about redefining commerce media and shopper marketing through the lens of audience value and measurement strategy.

Source: Redefining Commerce Media Through the Eyes of Shoppers | Behind the Numbers Special Edition on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. Redefining Commerce Media Through the Eyes of Shoppers | Behind the Numbers Special Edition

   Behind the Numbers: an EMARKETER Podcast

   A 2024 conversation about redefining commerce media and shopper marketing through the lens of audience value and measurement strategy.

2. 2. Introducing the ENDCAP Awards with Chris Perry of firstmovr - Episode 375

   Ecommerce Braintrust

   Industry experts discuss the ENDCAP awards, focusing on shopper centricity, digital merchandising, and mobile optimization in the U.S. markets.

3. 3. EP195 - Coca-Cola VP of Shopper Marketing April Carlisle

   The Jason & Scot Show

   Coca-Cola's VP of Shopper Marketing, April Carlisle, discusses digital shopper marketing programs and the evolution of the field.

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