April Carlisle, VP of Shopper Marketing at Coca-Cola, discusses national retail sales and shopper engagement strategies.
April Carlisle, VP of Shopper Marketing at Coca-Cola, discusses national retail sales and shopper engagement strategies.
Explores shopper insights and behavior through NPD Checkout data, focusing on influence at the point of purchase.
Investigates how Kroger uses programmatic advertising and retail data science to influence consumers at the point of purchase.