Discusses 'Law 6' of ecommerce growth: removing friction points in the buyer journey to scale conversions beyond early adopters.
Discusses 'Law 6' of ecommerce growth: removing friction points in the buyer journey to scale conversions beyond early adopters.
Interviews the founder of a Shopify app on improving AOV and conversion through UX design and streamlining the purchase process.
Explores the customer experience mindset, journey mapping, and viewing store design through a tech-company lens to improve the buyer journey.