Shopper Behavior Analysis

Answer

Explores the psychology of shopping, focusing on how consumers prioritize spending and the identity associated with being a frugal yet rich shopper.

Source: The Frugal Rich: How Consumers Decide What’s Worth It | Reimagining Retail on Behind the Numbers: an EMARKETER Podcast.

Top episodes

1. 1. The Frugal Rich: How Consumers Decide What’s Worth It | Reimagining Retail

   Behind the Numbers: an EMARKETER Podcast

   Explores the psychology of shopping, focusing on how consumers prioritize spending and the identity associated with being a frugal yet rich shopper.

2. 2. The Prime Day 2026 Shift: From Treasure Hunt to Savings Strategy | Reimagining Retail

   Behind the Numbers: an EMARKETER Podcast

   Analyzes shifts in consumer behavior during major sales events like Prime Day, focusing on the move from impulse 'treasure hunts' to strategic savings.

3. 3. The Future Consumer is Omnimodal

   Future Commerce

   A deep dive into 'omnimodal' shopping, looking at how the future consumer interacts with brands across various digital and physical touchpoints.

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