Explores why Amazon shoppers make purchase decisions, focusing on subconscious cues and distinct shopper buying behaviors.
Explores why Amazon shoppers make purchase decisions, focusing on subconscious cues and distinct shopper buying behaviors.
Focuses on using consumer research and data science to identify new shopping behaviors, expectations, and concerns across retail channels.
Discusses maximizing conversion rates by tracking website visitor patterns and using AI-based behavior analysis to improve audience targeting.