Shopper Behavior

Answer

Explores how behavioral economics and visual merchandising influence shopper decisions and impulse buys at checkout.

Source: Get More ‘Cha-Ching’ from Checkout Experiences on Retail Remix.

Top episodes

1. 1. Get More ‘Cha-Ching’ from Checkout Experiences

   Retail Remix

   Explores how behavioral economics and visual merchandising influence shopper decisions and impulse buys at checkout.

2. 2. 410. Inside the art of experiential retail at Hershey’s

   Retail Gets Real

   Insights from Hershey’s on how retail design and experiential marketing tap into consumer behavior to create connection.

3. 3. Which Brands Are Winning at Connected Retail?

   Retail Remix

   Analyzes the modern 'discerning shopper' and how omnichannel expectations are shifting behavior across digital and physical stores.

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