Norbert Strappler and Eitan Koter discuss the evolution of video from engagement to a sales driver, focusing on how DTC brands can use shoppable videos to boost sales.
Norbert Strappler and Eitan Koter discuss the evolution of video from engagement to a sales driver, focusing on how DTC brands can use shoppable videos to boost sales.
A deep dive into the 'playbook' for shoppable videos, exploring implementation hurdles and how to integrate video commerce with influencer and UGC strategies.
Arlen Robinson and Eitan Koter explore how shoppable videos are revolutionizing online shopping by allowing direct purchases and fostering community engagement.