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Explores social commerce and the evolution of platforms like TikTok and Instagram into direct purchasing environments.

Source: Decoded - Social Commerce: Authentic Context for a Socially Native Generation on Future Commerce.

Top episodes

1. 1. Decoded - Social Commerce: Authentic Context for a Socially Native Generation

   Future Commerce

   Explores social commerce and the evolution of platforms like TikTok and Instagram into direct purchasing environments.

2. 2. "Real Estate as a Luxury Impulse Purchase"

   Future Commerce

   Discusses how social media platforms like Instagram and Snapchat are enabling impulse shopping and influencer-led commerce.

3. 3. Pickleball and the Enthusiast Economy

   Future Commerce

   Analyzes the enthusiast economy where niche content and professional influence drive consumer purchasing behavior.

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