Shopify Sales Data

Answer

Explores data solutions to unify marketing metrics and boost Shopify revenue, specifically addressing tracking issues post-iOS 14.

Source: Shopify Growth Unlocked: The Data Solution That Boosts Revenue on eCommerce Fastlane.

Top episodes

1. 1. Shopify Growth Unlocked: The Data Solution That Boosts Revenue

   eCommerce Fastlane

   Explores data solutions to unify marketing metrics and boost Shopify revenue, specifically addressing tracking issues post-iOS 14.

2. 2. Why Shopify Brands Need a Data Layer (Not Just Better Tracking)

   eCommerce Fastlane

   Covers server-side tracking and the necessity of a unified data layer to close the 20-30% revenue gap in Shopify analytics.

3. 3. Struggling with Ad Spend ROI? Try Marketing Mix Modeling — Michael True | Why More Ad Channels Make Attribution Messy, Why Top-of-Funnel Is Hard To Measure, How To Link Offline Sales To Digital Ads, How To Use Marketing Mix Modeling in Ecommerce (#424)

   Ecommerce Coffee Break

   Explains how to use Marketing Mix Modeling (MMM) to track revenue, orders, and attribution across Shopify and other channels.

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