Cara Marin from Seguno analyzes data from 182 million discount codes to help Shopify merchants optimize their checkout strategy and protect margins.
Cara Marin from Seguno analyzes data from 182 million discount codes to help Shopify merchants optimize their checkout strategy and protect margins.
A deep dive into how percentage-off vs. amount-off deals impact Shopify store profits, based on Seguno's analysis of 182 million codes.
Covers the mechanics of Shopify discount codes, the performance of unique vs. public codes, and common discount percentages used by merchants.