Nick and Cara Marin discuss optimizing Shopify checkouts using insights from 182 million discount codes to improve margins and conversion.
Nick and Cara Marin discuss optimizing Shopify checkouts using insights from 182 million discount codes to improve margins and conversion.
Cara Marin shares how analyzing 182 million Shopify codes reveals winning strategies for brands, focusing on profit-centric discounting.
An exploration of how Shopify merchants use discount codes, highlighting why unique, single-use codes often outperform public ones.