A data-driven look at Shopify discount codes based on 182 million data points, focusing on checkout optimization and margin protection.
A data-driven look at Shopify discount codes based on 182 million data points, focusing on checkout optimization and margin protection.
Ex-Shopify product leader Daniel Patricio discusses high-converting promotions that don't destroy profit margins.
Explores the two essential discount types for Shopify merchants, focusing on BFCM and avoiding the trap of training customers to only buy on sale.