Expert breakdown of segmentation strategies like RFM analysis and behavioral targeting to reduce churn and increase LTV in email and SMS marketing.
Expert breakdown of segmentation strategies like RFM analysis and behavioral targeting to reduce churn and increase LTV in email and SMS marketing.
A growth-focused episode exploring how to use machine learning and automated workflows to segment Shopify customers and scale from $0 to $1M.
Focuses on automated segmentation and actionable insights to improve retention and Customer Lifetime Value (CLV) through data-driven strategies.