Explores the role of analytics in ecommerce growth, focusing on Shopify's native tools, AI insights, and tracking customer intent through search behavior.
Explores the role of analytics in ecommerce growth, focusing on Shopify's native tools, AI insights, and tracking customer intent through search behavior.
A breakdown of the Summer 2025 Shopify Editions updates, including improvements to the mobile app analytics and new data query capabilities.
Discusses the integration of Google Analytics 4 with Shopify, comparing native Shopify reporting with GA4 to help merchants gain actionable insights.