Yi Hung Lin of AB Convert discusses how to optimize Shopify stores using A/B testing strategies and why most tests fail to beat the control.
Yi Hung Lin of AB Convert discusses how to optimize Shopify stores using A/B testing strategies and why most tests fail to beat the control.
A dedicated deep dive into starting A/B testing for Shopify store owners, featuring expert Josh Frank.
Covers the news and implications of Shopify launching its own native A/B testing features.