Shein International Advertising

Answer

Shein's Global Head of Strategy discusses the brand's $30B+ global machine, covering AI, micro-influencers, and international trade adaptation.

Source: Ep 503: Inside Shein’s $30B+ Global Fashion Machine: AI, Micro-Influencers, and On-Demand Manufacturing (LIVE from ShopTalk) on DTC Podcast.

Top episodes

1. 1. Ep 503: Inside Shein’s $30B+ Global Fashion Machine: AI, Micro-Influencers, and On-Demand Manufacturing (LIVE from ShopTalk)

   DTC Podcast

   Shein's Global Head of Strategy discusses the brand's $30B+ global machine, covering AI, micro-influencers, and international trade adaptation.

2. 2. Shein's head of strategy Peter Pernot-Day on how the e-commerce app is trying to get ahead of its own marketing narrative

   Modern Retail Podcast

   Shein's head of strategy, Peter Pernot-Day, explains how the brand is evolving its marketing narrative and managing its massive global growth.

3. 3. Week in Review: UN greenwashing guidance, Skims retail expansion, the Shein influencer trip

   The Glossy Podcast

   Discussion on Shein's controversial influencer trip and their broader marketing efforts amidst U.N. greenwashing guidance and retail expansion.

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