Zach Rego discusses headless commerce and explains why server-side A/B testing is superior to superficial client-side testing for performance.
Zach Rego discusses headless commerce and explains why server-side A/B testing is superior to superficial client-side testing for performance.
Adam Kitain of Intelligems discusses building a testing culture and using data to optimize conversion and profits beyond simple front-end changes.
Dylan Ander explains data-driven ways to optimize websites, focusing on heatmaps and the nuances of different split testing methodologies.