Zach Rego discusses headless commerce and explicitly recommends server-side A/B testing over client-side methods to improve site performance and conversion.
Zach Rego discusses headless commerce and explicitly recommends server-side A/B testing over client-side methods to improve site performance and conversion.
Mark Simpson explores multivariant testing (MVT) and automated testing strategies for e-commerce merchants to increase sales.
Nirav Sheth discusses the strategy behind high-impact testing and conversion rate optimization for e-commerce growth.