Zach Rego of Unstack discusses headless commerce and advocates for server-side A/B testing to improve site speed and conversion results.
Zach Rego of Unstack discusses headless commerce and advocates for server-side A/B testing to improve site speed and conversion results.
Dylan Ander, founder of Heatmap.com, explores data-driven CRO, the trade-offs of live testing, and how to use real-time behavior to drive sales.
Nirav Sheth and Mike Jackness dive into the significance of Conversion Rate Optimization (CRO) strategies and the optimal timing for testing.