Amy Liu of Tower 28 discusses the journey of securing a major retail partnership with Sephora and the brand strategy required to succeed there.
Amy Liu of Tower 28 discusses the journey of securing a major retail partnership with Sephora and the brand strategy required to succeed there.
Analysis of Sephora's strategic partnership with Olive Young to bring K-Beauty zones to hundreds of physical locations and online.
Melanie Bender shares the playbook for launching Lore, emphasizing how influencer partnerships drove their entry into 250 Sephora stores.