Kamil Banc of Fragrance One explains how to sell scent-based products entirely online by leveraging digital storytelling and emotion to bypass the physical sensory barrier.
Kamil Banc of Fragrance One explains how to sell scent-based products entirely online by leveraging digital storytelling and emotion to bypass the physical sensory barrier.
A deep dive into how top ecommerce brands design for emotional and sensory impact to move beyond simple clicks and create lasting customer connections.
The founder of Literie Candle discusses how she uses NYC-themed nostalgia and specific packaging design to sell scents effectively through Shopify and TikTok.