Emily Miller of OffLimits shares creative branding strategies and the use of sensory branding to disrupt the traditional cereal market.
Emily Miller of OffLimits shares creative branding strategies and the use of sensory branding to disrupt the traditional cereal market.
Erica Werber of Literie Candles explains how capturing specific scents like 'New York City' drives brand loyalty through sensory marketing.
Ffups founder Sam Tichenor discusses innovating in the snack category by prioritizing sensory marketing over health claims.