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Explores the balance between brand marketing and performance, product expansion, and the role of AI in modern growth measurement.

Source: E050: Tecovasgate: Is This Growth Marketing? Plus Product Expansion, AI in Growth Measurement & More on Marketing Operators.

Top episodes

1. 1. E050: Tecovasgate: Is This Growth Marketing? Plus Product Expansion, AI in Growth Measurement & More

   Marketing Operators

   Explores the balance between brand marketing and performance, product expansion, and the role of AI in modern growth measurement.

2. 2. Haus CMO Reveals the Incrementality Index Behind Smarter ROAS Calls

   Marketing Operators

   Olivia Kory (Haus) discusses using incrementality and algorithms to automate ad budget allocation and handle data fragmentation.

3. 3. How AI Is Reshaping Ecommerce Growth Teams: HexClad & Jones Road

   Marketing Operators

   Leaders from HexClad and Jones Road Beauty discuss how AI is changing the productivity and structure of ecommerce growth teams.

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