Kevin Dolan discusses Amazon's AI advancements, including Rufus and COSMO, and how semantic search focuses on matching user intent rather than just keywords.
Kevin Dolan discusses Amazon's AI advancements, including Rufus and COSMO, and how semantic search focuses on matching user intent rather than just keywords.
An exploration of Amazon's Rufus AI and the science of semantic search, specifically how BERT-based models match intent without exact keyword indexing.
SEO expert Kristan Bauer discusses the shift toward conversational and semantic search and its impact on content strategy for product pages versus resources.