Seasonal Sales Trends

Answer

Explores the 'Seasonal Specialist' model where 80%+ of revenue occurs in peak windows, teaching how to maximize these trends rather than fight them.

Source: The Seasonal Specialist Ecommerce Model – How to Dominate Your Peak and Avoid the Drop on Ecommerce: The Hammersley Brothers.

Top episodes

1. 1. The Seasonal Specialist Ecommerce Model – How to Dominate Your Peak and Avoid the Drop

   Ecommerce: The Hammersley Brothers

   Explores the 'Seasonal Specialist' model where 80%+ of revenue occurs in peak windows, teaching how to maximize these trends rather than fight them.

2. 2. How Seasonal Moments Reveal What Consumers Want Next | Behind the Numbers

   Behind the Numbers: an EMARKETER Podcast

   Analyzes how modern consumer motivations shift seasonal moments and how brands can identify emerging growth opportunities outside traditional calendars.

3. 3. The end of the shopping calendar

   The Glossy Podcast

   Discusses the 'stretching' of the retail calendar, where traditional seasonal peaks are expanding into months-long events.

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