Explores the 'Seasonal Specialist' business model, focusing on how to dominate peak periods (like Christmas or Back-to-School) and manage the operational drops in between.
Explores the 'Seasonal Specialist' business model, focusing on how to dominate peak periods (like Christmas or Back-to-School) and manage the operational drops in between.
Discusses how shopping behaviors are shifting and how brands can use seasonal data to identify new growth opportunities and personalize content throughout the year.
Focuses on capitalizing on slow seasons to prepare for peak ones, specifically looking at summer as a planning period for the rest of the retail year.